A Training Company for Performers

Who are we?

We are experts in the Performing Space.

We help actors, athletes, and executives elevate their approach before, during and after performance.
We combine sports psychology, science, and artistry with craft.
If one part of the system is out of balance, it affects everything else. Because mindset is EVERYTHING.


First and foremost, I’m a performer. But over the years that’s taken many forms; actor auditioning for a role, actor on set, reader in a casting room, director in a casting room, director on set, acting teacher, life coach, producer selling a pitch, producer running a set, writer selling a pitch… you get the idea. I’m used to being on “stage” if you will, but I often found myself coming up against a problem: I was “prepared” to perform in any scenario, but sometimes my head wasn’t in the game. Which means, I wasn’t prepared at all.

What are we


To revolutionize the way we Think about performance… and then Train accordingly.

What are some


Shift Your Perspective
Be More You
Add Purpose to your Focus

What do we


Connection, Playfulness, Courage, Awareness, & Presence. Cornerstones of everything we do.



Artists can change the world with a single performance.

But they often have no mental skills training. And they often get thrown by working in less than ideal conditions:
Performing to a cold room. Running from appt to appt with no down time. Going on at 11 PM after waiting for hour

We teach practices rooted in science that help performers achieve their best potential. We bring awareness and tools to areas of your performance you have been neglecting, or haven’t even thought to consider yet. We help elevate your craft giving you a real competitive edge.


Athletes are often in the best shape of anyone on earth.
They are highly skilled at their crafts and their relentless work ethics have gotten them this far. Often, they do not have the skills to BE THEM when the lights are on and the camera starts rolling.
It’s more than Media Training.
It’s about being yourself in all things you do.
And training as smart as a performer as you are in your sport.


Executives lead not just their companies but all of us.
Whatever your field, as an executive you are shaping how the rest of us see and experience the world around us.
Executives are missing a key element of sustainable success.
Executives are succeeding but burning themselves out in the process.
They have a lot they can learn from high performers on the world stage (and screen and courts and fields.)


Each of us is a performer. Every. Single. One.
Whether our performance: is cooking a meal, or taking a test, whether it is speaking in public or sharing something personal in private…The performers mindset principles apply to every part of our lives. Let’s explore what the best and brightest are doing in the executive arena, the world stage, the brightest lights on fields and courts…and see how those practices can impact our lives for the better.


1 on 1 Performance Training
Group Performance Training
Performance Mindset Keynote

Book us to work with your company, school, organization or conference.

Joe Towne

Joe Towne

CEO, Director of Programs, & Performance Coach

Joe Towne is an award winning writer and director who got his degree in Acting from the University of Southern California. He’s been a coach for the past 19 years for both businesses and performers…

Hillary Tuck

Hillary Tuck

Associate Director of Weekend Programs & Performance Coach

Hillary Tuck has been a working actor since she was 14. She has been a series regular on several shows including Honey I Shrunk the Kids. Her movies have been to Sundance. You may have seen her on shows like Grimm, NCIS and 90210…

Eric Hunicutt

Eric Hunicutt

Associate Director of Weekend Programs & Performance Coach

Eric Hunicutt is a director, improviser, actor, teacher and coach. As an actor and director, Eric has worked in theatre, commercials, films, tv, sketch comedy and improv in Los Angeles, Chicago and across the U.S. In L.A., Eric taught for over a decade …

David Reale

David Reale

Associate Director of Ongoing Programs and Performance Coach

David Reale is an actor, teacher and coach living in Toronto. For the past 20 years, he has worked on stages across Canada and in film, television and animation in Canada and the U.S….

Samantha Lemole

Samantha Lemole

Associate Director of Ongoing Programs & Performance Coach

Samantha Lemole is an Actress, Coach and Producer. Samantha received a degree in English Literature and Drama from Mount Holyoke College. After graduation, she continued her theater training …

Yogi Roth

Yogi Roth

Performance Coach

Yogi Roth is a storyteller: seeking and uncovering the humanity in sports around the globe. A Pac-12 Networks college football analyst, Award-Winning Filmmaker, Scholar, New York Times Best-Selling Author…


Ken Black

Ken Black

Rocked it, brother. Your words were energizing and calming. I applied your prep routine and I could feel it! Kept referring to the quote I wrote down from you – embrace the awesomeness of it all… feel the happiness. The feedback has been amazing. You are a performance whisperer. Thank you!

Ken Black
Former Creative Director @ Nike & Sparq, current CCO @ GMR Marketing

Zac Halley

Zachary Halley

The tools and guidance TPM offers have empowered our company to meet a rapid acceleration in the pitching we are doing as we move into a different sector of our industry. We had good raw ability, but no technique. TPM got us thinking in a methodical way about the systematized process we should be using to ensure we’re always ‘good in the room.’ It’s science based and practical…but most of all repeatable and reliable.

Zachary Halley/Chemically Altered Productions (3 time Emmy nominated Producer of Drunk History, The G Word with Adam Conover, South Side, Still the King)

Josh Brandon

Josh Brandon

I wanted to let you know two things.
First, our session with you forever changed the way I look at pitching.
And second, it paid off immediately. We just got word that the EP/supervisor we took our project to (he was first on our list) is on board. Wow!

So from the bottom of my heart, thank you.

Josh Brandon (Writer Haven (SyFy) and Houdini & Doyle (FOX))

Josh Taerk

Josh Taerk

Every time I do a weekend with you guys, there’s more about the craft itself that I remember how much I loved and that I fall in love with again.

Josh Taerk (Singer/Songwriter)

Ashley Adamson

Ashley Adamson

Working with Joe was enlightening on a number of levels. Not only did he provide tangible improvements to my pre-performance routine, but he gave me an entirely new way to think about the goal of mindfulness and preparation that has really helped me in my day to day work as a sports broadcaster. Joe is one of those genuinely loving, curious, passionate spirits and I am grateful that I’ve been able to soak up some of his energy and wisdom along the way!

Ashley Adamson (PAC 12 Networks)

Tracy Bonham Fine

Tracy Bonham Fine

Last December, I was invited to speak in front of 2,500 people about something incredibly personal. Up to that point only a few people knew my story of abuse. I am a singer and musician and I can sing about uncomfortable events in my life, yet when it comes to speaking about something so vulnerable, well, I had never done anything like that before. Joe helped me visualize every moment, from the 15 minutes before walking on stage, to how it felt afterwards in my dressing room. His positive approach to everything – from preparation to performance – enabled me to overcome my anxiety and enjoy success in that moment and beyond.

Tracy Bonham Fine

Maria Tucelli

Maria Tuccelli

As an athlete in an endurance sport, Joe helped me transform my performance mindset to something beyond freeing, and definitely magical. He invited me to be curious and explore a learning goal. The following day I set new personal records in back to back races.

Maria Tuccelli (World Vertical Runner)

Erin and Rich

Erin Cardillo & Richard Keith

After the first season of our last series, we did a post-mortem with Joe that provided us with incredible insights on how to be better showrunners, better partners and more focused in our creative work moving forward. In retrospect, his insight and coaching has been invaluable to our production company. He helped us clarify our mission and set our minds towards how we wanted to show up, who we wanted to be in business with and how we wanted to feel doing it. Literally everything he helped us crystalize has come into being. We are so grateful for his work and continue to call on him as we move forward towards our greater goals. Also, he’s ray of fucking sunshine.

Erin Cardillo & Richard Keith (Writer/Showrunners, In Good Company, Inc.)

Yogi Roth

Yogi Roth

After working with Joe for all of 2018, it is evident that his methods not only work, but they gave me tools to utilize as an analyst on set, broadcasting games and interviewing athletes. Our sessions and his coaching points elevated my performance and allowed me to gain confidence in a style I had not had in a decade in the broadcasting profession. He made me more aware of my delivery, more deliberate with my analysis and more joyful as a performer. I plan to work with Joe for the remainder of my career and if you want to grow as a performer, I’d contact him as soon as possible.

Yogi Roth (College Football Analyst & Host (Pac-12 Network, Elite 11, ESPN, Fox, CBS, TBS))

Emily Liu

Emily Liu

This class has been a game changer for me. My goal as an actor has always been to have longevity in this business, but I wasn’t sure I was going to last after years of disappointment and not having fun in the audition room anymore. Because of this class, I am literally retraining my brain to think differently. I’m having fun auditioning again, I’m inspired, and I’m able to think positively from a place of possibility. Hillary and Joe are so insightful, nurturing, and challenging at the same time. They are a great team, and they know how to hone in on your specific needs.

Emily Liu (Modern Family, Harry’s Law, Boston Legal)

Trent Dilfer

Trent Dilfer

We asked Joe Towne and Hillary Tuck of the Actors Mindset to come in and work with our guys as they start to figure out what it means to perform on the world stage. What stood out to me most with them was the incredible joy they brought to the process.
It was a blast and everyone from our coaches to our players were engaged and leaning in.

Trent Dilfer (Elite 11, Super Bowl Winning QB)

Craig Welzbacher

Craig Welzbacher

I’m hella more confident walking into the room now.

Craig Welzbacher (Superstore, Haunting of Hill House, 9-1-1)

Devyn Fusaro

Devyn Fusaro

Thank you so much for not only an enlightening weekend, but for the warm and supportive environment you created.I have so much processing and work to do, but you both have inspired me to persist. I sometimes doubt my place in this industry as an actor and that doubt leads me to all sorts of delusions when I then go to look inward for answers. This workshop rejuvenated my connection and ownership to an art form that brings me joy and fulfillment. I can’t wait to spread the love.

Devyn Fusaro (The Path, White Famous, Ray Donovan)

Hannah Leder

So stoked to try on the incredible tools you so gracefully and impactfully infused into us. Hard to put into words and do justice to what happened this weekend. Feels like a paradigm shift. Thank you again. This was big.

Hannah Leder (The Morning Show, Bad Judge, The Comeback)

Josh Close

That was incredible. A game changer.
Really flipped a switch in my head.
I’m so grateful and am excited to apply more and more.

Josh Close (Fargo, 12 Monkeys, Person of Interest)


That One Audition

That One Audition

Joe Towne and Hillary Tuck appear on a bonus episode of That One Audition, a podcast with host Alyshia Ochse. Her podcast is humorous, educational and inspirational. It’s a must listen for those interested in learning from your favorite favorite on-screen storytellers and Hollywood influencers about what they have learned along their artistic journeys. 


Is TPM about “being positive” or is it more than that?

More than that. Here are some videos that help explain.

Is MINDSET just about BEING POSITIVE or is it more than that?


How do I deal with the constant rejection that comes from being an artist and how can I avoid it impacting how I show up in the future?

How can I find out more about your programs?

 Please contact us here to get this conversation started.

What happens if I need to cancel my enrollment?

Please read our full cancellation & refund policy. Email us with any questions.

How can I book you to have you come and speak at our event?

For any booking inquiries, please contact our team to get the conversation started.

Can you come and offer training to our team (sports, coaching staff or executive team?)

We’d love to! Whether it’s an off-site kind of experience or whether we are working on stage, screen or set, we are totally down.

We’ve been working with groups across many industries for years and we know how powerful it is when people gather in the name of something rad.

We’re here to help. Please contact us here to get this conversation started.

Do you work with Athletes to help them prepare for Media Day, big announcements or through the draft process?

100%! This is something we’re incredibly passionate about. You’re trained in sport and you’re at the top of your game and all of sudden you have a million followers and a giant brand expected to be a rockstar spokesperson for without ever having comprehensive on-camera training. That’s banana pants. Please contact us here to get this conversation started.



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