The Performer's Mindset
There’s a difference between excellent and extraordinary.
You’ve done some good work before. But now, you know in your bones that you need something new.
You walk into the room. You’ve prepared. You do your thing. But when the moment ends… something still feels off.
You wonder if you’re missing something-some invisible edge, some unspoken code. You’re tired of blending in. Of being told to “keep going” when what you really want… is to break through.
It’s not about skill anymore. It’s about presence.
It’s not about preparation. It’s about having that ineffable quality that separates those who perform from those who own the room.
You’re not here just to book the job, land the role, give the pitch. You’re here to make an impact that echoes-in the room, yes. But also in the world.
And if you don’t find a way to align with the future you feel but can’t yet see-you risk playing small in a life that was never meant to be.
“That’s the best workshop I’ve ever taken. It brought me back to life.”
Lauren Buglioli
Actress
Bad Monkey, Beyond the Gates
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What Do You Need Most?
A Message from Joseph Ari'el
YOU’VE BEEN HERE BEFORE.
That pivotal moment—the pitch, the callback, the game, the meeting that could change everything.
I’ve spent years watching people step into the biggest moments of their lives
And over time, I started to see a pattern. It wasn’t the most talented who rose. It wasn’t the overly-prepared. It was the ones who knew themselves more.
The ones who stopped trying to prove how great they were-and started being the version of themselves who already had it.
The ones who knew how to train for the moment, not just memorize what they needed to say. Who could regulate their nervous system, trust their instincts, and let it rip.
The ones who could connect from something deeper than technique.
Those performers had clarity. They had presence. And they had something else most people never cultivate: a mindset they could rely on when the pressure ramps up.
That’s what The Performer’s Mindset is about.
It isn’t just about doing better work—it’s about becoming someone who knows they’re ready for the future calling them. When your body, mind, and energy align with your mission, you stop chasing opportunities and start creating them.
You stop performing stories. You start living them.
Joseph Ari'el Towne - Founder and CEO of The Performer's Mindset, Director of Programs, Performance Coach
A renaissance man who firewalked with Tony Robbins at nine and later guested on The Today Show – Australia talking mindset at the Oscars, Joseph Ari’el Towne brings ancient wisdom to modern performance. From hosting on SyFy to studying Tibetan mantras in India, his 25-year journey spans Hollywood sets, neuroscience labs, and transformational stages worldwide.
This New Yorker turned Angeleno balances high-energy coaching with deep listening – transforming spaces and lives through his unique Story-State-Space methodology. Season ticket holder to life’s grand performance, he’s committed to leaving every person better than he found them – whether through feng shui, mindset alchemy, or a well-timed Muppet reference.
“Your words were energizing and calming. I applied your prep routine and I could feel it! Kept referring to the quote I wrote down from you – “embrace the awesomeness of it all… feel the happiness”. You are a performance whisperer. Thank you!”
Ken Black
CCO @ GMR Marketing
Former Creative Director @ NIKE & SPARQ
Where to Start
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