
A Training Company for Performers
Who are we?
We are experts in the Performing Space.
We combine sports psychology, science, and artistry with craft.
If one part of the system is out of balance, it affects everything else. Because mindset is EVERYTHING.
OUR STORY
What are we
SEEKING?
To revolutionize the way we Think about performance… and then Train accordingly.
What are some
BENEFITS?
Shift Your Perspective
Be More You
Add Purpose to your Focus
What do we
VALUE?
Connection, Playfulness, Courage, Awareness, & Presence. Cornerstones of everything we do.

WHAT DESCRIBES YOU?
ARTIST
But they often have no mental skills training. And they often get thrown by working in less than ideal conditions:
Performing to a cold room. Running from appt to appt with no down time. Going on at 11 PM after waiting for hour
We teach practices rooted in science that help performers achieve their best potential. We bring awareness and tools to areas of your performance you have been neglecting, or haven’t even thought to consider yet. We help elevate your craft giving you a real competitive edge.
ATHLETE
Athletes are often in the best shape of anyone on earth.
They are highly skilled at their crafts and their relentless work ethics have gotten them this far. Often, they do not have the skills to BE THEM when the lights are on and the camera starts rolling.
It’s more than Media Training.
It’s about being yourself in all things you do.
And training as smart as a performer as you are in your sport.
EXECUTIVE
Whatever your field, as an executive you are shaping how the rest of us see and experience the world around us.
Executives are missing a key element of sustainable success.
Executives are succeeding but burning themselves out in the process.
They have a lot they can learn from high performers on the world stage (and screen and courts and fields.)
EVERYDAY
Each of us is a performer. Every. Single. One.
Whether our performance: is cooking a meal, or taking a test, whether it is speaking in public or sharing something personal in private…The performers mindset principles apply to every part of our lives. Let’s explore what the best and brightest are doing in the executive arena, the world stage, the brightest lights on fields and courts…and see how those practices can impact our lives for the better.
WHAT WE OFFER
1 on 1 Performance Training
Group Performance Training
Performance Mindset Keynote
Book us to work with your company, school, organization or conference.
OUR TEAM
Meet the Performer’s Mindset team

Joe Towne
CEO, Director of Programs, & Performance Coach
Joe Towne is an award winning writer and director who got his degree in Acting from the University of Southern California. He’s been a coach for the past 19 years for both businesses and performers…

Hillary Tuck
Associate Director of Weekend Programs & Performance Coach
Hillary Tuck has been a working actor since she was 14. She has been a series regular on several shows including Honey I Shrunk the Kids. Her movies have been to Sundance. You may have seen her on shows like Grimm, NCIS and 90210…

Eric Hunicutt
Associate Director of Weekend Programs & Performance Coach
Eric Hunicutt is a director, improviser, actor, teacher and coach. As an actor and director, Eric has worked in theatre, commercials, films, tv, sketch comedy and improv in Los Angeles, Chicago and across the U.S. In L.A., Eric taught for over a decade …

David Reale
Associate Director of Ongoing Programs and Performance Coach
David Reale is an actor, teacher and coach living in Toronto. For the past 20 years, he has worked on stages across Canada and in film, television and animation in Canada and the U.S….

Samantha Lemole
Associate Director of Ongoing Programs & Performance Coach
Samantha Lemole is an Actress, Coach and Producer. Samantha received a degree in English Literature and Drama from Mount Holyoke College. After graduation, she continued her theater training …

Mikaela Lily Davies
Performance Coach
Mikaela Lily Davies is an actor, coach, director and creator. She is a graduate of the CBC Canadian Film Centre’s Acting Conservatory, has performed in eight shows with Soulpepper Theatre and spent four seasons at The Stratford Festival…

Yogi Roth
Performance Coach
Yogi Roth is a storyteller: seeking and uncovering the humanity in sports around the globe. A Pac-12 Networks college football analyst, Award-Winning Filmmaker, Scholar, New York Times Best-Selling Author…

Nikki Deloach
Performance Coach
Nikki Deloach has worked in film and television for over 30 years starting as a Mouseketeer on “The New Mickey Mouse Club” to more recently the critically acclaimed, People Choice Award Winning comedy “Awkward.”
WHAT PEOPLE ARE SAYING ABOUT US
LATEST NEWS
Joe Towne launches Season One of ‘The Better Podcast’
The new show, inspired by Towne’s own acclaimed The Performer’s Mindset workshops, will feature longform conversations with leading experts across film, television, sports, science, and music on the road to success & progress on one’s own terms
Joe Towne & Matt Lillard talk Actors Mindset
Joe Towne and Matt Lillard were guests on Storyteller Studio Live a TV show produced by Christopher Bennet (formerly of TedX Vancouver) for VFS/Telus. To see the full show click here.
That One Audition
Joe Towne and Hillary Tuck appear on a bonus episode of That One Audition, a podcast with host Alyshia Ochse. Her podcast is humorous, educational and inspirational. It’s a must listen for those interested in learning from your favorite favorite on-screen storytellers and Hollywood influencers about what they have learned along their artistic journeys.
FAQ
Is TPM about “being positive” or is it more than that?
More than that. Here are some videos that help explain.
Is MINDSET just about BEING POSITIVE or is it more than that?
How do I deal with BIG MOMENTS and PRESSURE SITUATIONS?
How do I deal with the constant rejection that comes from being an artist and how can I avoid it impacting how I show up in the future?
Are there books you recommend?
Yes.
So many books! But we find ourselves talking about these books all the time:
Mindset: The New Science of Success
Flow: The Psychology of Optimal Experience
How can I find out more about your programs?
Please contact us here to get this conversation started.
What happens if I need to cancel my enrollment?
Please read our full cancellation & refund policy. Email us with any questions.
How can I book you to have you come and speak at our event?
For any booking inquiries, please contact our team to get the conversation started.
Can you come and offer training to our team (sports, coaching staff or executive team?)
We’d love to! Whether it’s an off-site kind of experience or whether we are working on stage, screen or set, we are totally down.
We’ve been working with groups across many industries for years and we know how powerful it is when people gather in the name of something rad.
We’re here to help. Please contact us here to get this conversation started.
Do you work with Athletes to help them prepare for Media Day, big announcements or through the draft process?
100%! This is something we’re incredibly passionate about. You’re trained in sport and you’re at the top of your game and all of sudden you have a million followers and a giant brand expected to be a rockstar spokesperson for without ever having comprehensive on-camera training. That’s banana pants. Please contact us here to get this conversation started.
QUESTIONS? READY TO ROLL?
LET US KNOW!
