OUR STORY
Dedicated to revolutionizing how our clients frame up and prepare for life’s most important moments.
The Mission of the Performer’s Mindset is to elevate the way we think about performance – and to train accordingly.

“Your words were energizing and calming. I applied your prep routine and I could feel it! Kept referring to the quote I wrote down from you – “embrace the awesomeness of it all… feel the happiness”. You are a performance whisperer. Thank you!”
Ken Black
CCO @ GMR Marketing
Former Creative Director @ NIKE & SPARQ
The Performer’s Mindset Offers:
- Science based performance tools
- Confidence & Creativity Training to help your craft stand out
- Tools to combat anxiety, stress, and burnout.
- Performance Visualization, Awareness, Reflection, and Recovery practices using play based learning principles.
- Keys to connect individuals to their unique creative style, purpose, and passion.
- Guidance on how to shift perspective and enhance focus.
- Professional, experienced, supportive instructors who are working actors, artists, and broadcasters
Since 2018, The Performer’s Mindset team has led over 2,400 clients through workshops in 3 countries, connected with 5,000 students, artists, executives, athletes, and creatives through keynotes, presentations and community events.
Additionally, we led tens of thousands of viewers through our work with the NFL 2018 Elite 11 Documentary.
Meet Joseph Ari'el Towne
Joseph Ari'el Towne - Founder and CEO of The Performer's Mindset, Director of Programs, Performance Coach
Joe Towne is an award-winning writer and director who got his degree in Acting from the University of Southern California. He’s been a coach for the past 19 years for both businesses and performers – some of whom are selling that product you just bought or starring in that movie you Netflixed last night.
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