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Official Bio

A passion for creativity, storytelling and disrupting the status quo were instilled in Joe Towne from a young age. Joe’s mother was an artist, his father was a rock & roll DJ, and his stepfather was a videographer. Their early influence, combined with time spent living in an artist commune, laid the groundwork for a career in the arts.

Born in upstate NY and raised on Long Island, Joe’s professional journey has taken him from coast to coast and across the Atlantic. He graduated with a B.A. in Theater from the University of Southern California and interned at 20th Century Fox. Joe then pursued a career in the arts and embarked on a highly acclaimed 30-year journey in the US and abroad as an actor, creator and coach.  Along the way he has directed and produced both on stage and screen, cultivating a cross-training perspective from the different lenses of a production.

Joe’s journey led him to become an acting coach at a Hollywood studio and to study with a feng shui master…both of which taught him the power of being intentional with our practices. 

In recent years, he felt like something was missing.

A huge sports fan, Joe began noticing that athletes at the highest levels were training their minds in much the same way they were training their bodies and technique. Researching the science behind this, Joe was determined to implement for actors the practices that were helping athletes. In 2018, The Performer’s Mindset was created to complement actors and creatives of all types with proven mindset tools and techniques to complement and support people’s craft.

Joe’s mindset coaching touches all parts of people’s lives, including daily habits and physical and mental health to career goals. Life’s challenges spurred important conversations with his clients about acknowledging what they do well and also how they can be and do better.

Ultimately, Joe recognized the importance of sharing these conversations with the world, and in 2021 The Better Podcast was born. Through The Better Podcast, Joe hopes to inspire and encourage listeners to celebrate getting better slowly over time, while lifting up those around them in the process.